By Al Barbarino (September 14, 2021, 7:55 PM EDT) — The U.S. Securities and Exchange Commission hit so-called alternative data provider App Annie with a $10 million fine Tuesday, claiming the company committed securities fraud when it allegedly lied to its product users about how it would use their information.Gurbir S. Grewal, director of the SEC’s enforcement division, said in a statement that App Annie and its former CEO Bertrand Schmitt — who was fined an additional $300,000 in connection to the alleged violations — “lied to companies” about how confidential data was being used in order to make more money when selling it to trading firms.Between late 2014…